I attended a workshop last year to learn about the use of social media and marketing in business (defs haven't put my knowledge to use yet!)
We all had to stand up and talk about our business and what our goals were. When I started talking about palm oil and how I wanted to make ethical chocolate bars, I was met with blank stares, followed by questions; What's palm oil? What does it have to do with chocolate? How is chocolate not ethical? I hope this answers those questions.